Well, we've been up for almost 2 weeks - and we're getting all kinds of great feedback and reactions from our shirts. I've been trying to keep up with what the going on in this market - checking ebay to see what's hot and what just isn't moving. Watch out Margaritaville, here we come! I've looked at a ton of Harley Davidson shirts, shirts with Parrots, and of course biker skeleton shirts, and I gotta say - I think we're holding our own. I've been hitting the streets locally here in Daytona, and I think I'm stirring up some pretty good business. But there's only so many gift shops, chopper shops, and marinas in this area. Although, I spoke with the guy who runs "The Fishing Hole" in Daytona, and he seemed to like our stuff more than his Guy Harvey stuff - which apparently he does really well with. Right now I'm turning my focus to getting the Sunburntees.com address out there into the world. Advertising is unbelievably expensive....time to get creative!